Sorrel India reached out to us for revamping the entire value chain of Indo-Jamaican Roselle, starting from Post harvest mechanisation to luxury retail in a bootstrapped fashion.

Sorrel is a niche brand focussed on finding the best uses of the indigenous crop with a multitude of Health benefits.

A unique approach to enhancing the demand side of an indigenous crop while working on the production scaling. Sorrel as a brand will be the umbrella for FMCG products variants of Gongura/Ambadi/Roselle (many names)- and our first attempt was to trendjack valentine's with heart shaped tea bags.


We painted the town red this holi.



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